Men's Basketball

Jersey Mike’s Subs Named Title Sponsor of Men’s & Women’s Basketball Playoffs

BOSTON – The America East Conference announced today that Jersey Mike’s Subs will be the title sponsor of the America East Men’s and Women’s Basketball Playoffs. 
 
The multi-year agreement will provide Jersey Mike’s Subs an integrated marketing presence throughout the year, allowing the brand to connect with America East alumni, fans, students, and employees during all basketball playoff events.

“A lot of Jersey Mike’s fans are also college basketball fans, and we know they will be cheering for their favorite teams during the playoffs,” said Rich Hope, CMO, Jersey Mike’s Franchise Systems, Inc. “We are proud to support these players who represent the highest level of excellence.”

“We are excited to welcome Jersey Mike’s Subs as the presenting sponsor of the 2023 America East Men’s and Women’s Basketball Playoffs,” said America East Commissioner, Brad Walker. “Jersey Mike’s is a well-respected national brand that will elevate that stature of our basketball championships and the experience for our student-athletes.”
 
The 2023 Jersey Mike’s America East Men’s & Women’s Basketball Playoffs will be played at the higher seed once again. The top eight teams in both sets of standings will qualify for the playoffs. The women's playoff dates are: Quarterfinals: Wednesday, March 1; Semifinals: Sunday, March 5; Final: Friday, March 10. The men's playoff dates are: Quarterfinals: Saturday, March 4; Semifinals: Tuesday, March 7; Final: Saturday, March 11.
 
The broad-based, multifaceted agreement was negotiated by the America East’s multi-media rights partner Van Wagner.
 
To follow Jersey Mike’s activations, as well as America East men’s and women’s basketball be sure to visit @AEHoopsNews and @jerseymikes on Twitter and Instagram.
 
About Jersey Mike’s Subs  
Jersey Mike’s Subs, with more than 2,300 locations nationwide, serves authentic fresh sliced/fresh grilled subs on in-store freshly baked bread — the same recipe it started with in 1956. Passion for giving in Jersey Mike’s local communities is reflected in its mission statement “Giving…making a difference in someone’s life.” For more information, please visit jerseymikes.com or follow us on Facebook (facebook.com/jerseymikes), Instagram (instagram.com/jerseymikes), and Twitter (twitter.com/jerseymikes.com).
 
About the America East Conference
The America East provides its member schools and their athletic programs a platform upon which student-athletes can achieve both collegiate and life success through the promotion and nurturing of athletic excellence, academic achievement, and leadership, on and off the field. One of the most comprehensive Division I conference in the country and progressive in its approach to its more than 4,600 student-athletes, America East recognizes champions in each of its 18 sports and consists of members spanning from the Mid-Atlantic to Northeast regions of the United States, including University at Albany, Binghamton University, Bryant University, University of Maine, UMBC, UMass Lowell, University of New Hampshire, and University of Vermont. For more information, visit AmericaEast.com or follow the America East Conference on Twitter @AmericaEast. 
 
About Van Wagner
Van Wagner, a wholly-owned subsidiary of Van Wagner Group LLC, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world’s biggest sporting events. www.vanwagner.com