BOSTON - The America East Conference has finalized a new corporate sponsorship agreement with Book My Group, Inc., it was announced Tuesday. In accordance with the agreement, Book My Group will serve as an official sponsor of the America East Conference.
Under the two-year agreement negotiated by Shamrock Sports & Entertainment, Book My Group will provide professional room booking services for conference staff and member institution’s athletic teams at all 18 America East Championships, as well as at conference administrative and Student Athlete Advisory Council (SAAC) meetings.
"Shamrock is pleased to have secured this corporate partnership between BookMyGroup and America East Conference," said Shamrock Sports & Entertainment President Brian Corcoran. "This partnership provides BookMyGroup with proven value to grow business and brand values associated with America East Conference who is committed to excellence, achievement and leadership both on and off the field."
America East began working with Shamrock Sports & Entertainment in June of 2014 in an effort to maximize its marketing and revenue potential and create dynamic sponsorship opportunities consistent with the ideals of the America East Conference and its member institutions.
“BookMyGroup is excited to enter into a partnership with the America East Conference as the exclusive hotel partner for championships and special events,” said BookMyGroup President Terry O’Leary and Director of Partnerships Andrea Casperson. “We are thrilled to be working with such a select group of schools for their championship travel and have enjoyed working with the America East to establish a working relationship for the next two years and into the future. We look forward to providing all of the institutions with a high level of service for all of their hotel needs.
About Book My Group: Book My Group, headquartered in Northern New Jersey since 1992 with additional offices in Dallas, Chicago, Boston and Florida, represents multiple years of expertise in the hotel business as owners, planners, customers and managers for large public hotel companies. As a division of a hotel company, this gives us a competitive edge in delivering, reliable, up to date information with a focus on customer service and developing long term relationships with both our clients and hotels. Book My Group is comprised of very experienced hotel and travel industry professionals with diverse backgrounds in hotel operations management, sales and marketing, travel agency, sabre/global distribution systems, convention and visitors sales, food and beverage, database management, technology, research, finance, and accounting. For more information on BookMyGroup, please visit www.bookmygroup.com.
About Shamrock Sports & Entertainment: Shamrock is a privately-owned premier sports and entertainment sales and marketing agency led by former NASCAR and Fenway Sports Group Executive Brian Corcoran. At NASCAR, Corcoran spearheaded business development efforts and landed the largest sports marketing sponsorship in U.S. history with the series entitlement of the NASCAR Nextel Cup Series, reported at $750MM.
Founded in January 2010 and headquartered in Portland, Maine, Shamrock specializes in strategic sponsorship and multi-media sales, naming rights, asset evaluation and development, as well as activation and measurement. Current clients include but are not limited to NASCAR, Professional Bowlers Association, World Series of Poker, Red Bull Air Race, Goulian Aerosports, Portland Pirates, and TD Beach to Beacon.
About America East: The America East provides its member schools and their athletic programs a platform upon which student-athletes can achieve both collegiate and life success through the promotion and nurturing of athletic excellence, academic achievement and leadership, on and off the field.