The America East Conference has partnered with Lids Team Sports and its Sideline Store program to give fans access to conference merchandise at championships and online.
“We are excited to partner with a prominent, national brand like Lids Team Sports and its Sideline Store program,” said Commissioner Amy Huchthausen. “The agreement will allow fans to create and choose their own America East look on t-shirts, hoodies and other items.”
The merchandise will be available at all America East Championship sites, beginning with the America East Women’s Soccer Championship quarterfinal games on October 30. The Internet-based Sideline Store is the official store of America East and gives fans access to purchase championship merchandise and other conference apparel. Among the highlights is the opportunity for fans to customize t-shirts, sweatshirts and other items to suit their personal style. The Sideline Store offers gear for men, women and children from a variety of brands, including a Nike line of exclusive America East products.
About Lids Team Sports Sideline Store
LIDS Team Sports Sideline Stores is the online e-commerce division of LIDS Team Sports. LIDS Team Sports is a fully integrated emblematic merchandise, manufacturing and distribution company that has emerged as an industry leader in Team Sports - especially targeted to high schools and higher education programs. It is a “vertical” organization meaning the LIDS Team Sports Sideline Stores has the capabilities for making, decorating, distributing, and marketing all of their products. As a result, LIDS Team Sports Sideline Stores is uniquely positioned to deliver just one of anything on your Sideline Store to your customer via the Internet. For more information visit lidsteamsports.com.
About America East
Founded in 1979, the America East Conference consists of nine member institutions: University at Albany, Binghamton University, University of Hartford, University of Maine, UMBC, UMass Lowell, University of New Hampshire, Stony Brook University and University of Vermont. The conference sponsors championships in 18 sports and provides its member schools and their athletic programs a platform upon which student-athletes can achieve both collegiate and life success through the promotion and nurturing of athletic excellence, academic achievement and leadership, on and off the field.