2012 Play 4Kay
Official dates: February 11-20, 2012

Play 4Kay is an opportunity for a nation of coaches to raise breast cancer awareness and funds for research on the court, across campuses, in communities and beyond. The official charity is the Kay Yow Cancer Fund in partnership with The V Foundation and Women's Basketball Coaches Association (WBCA). Help us reach our fundraising goal of $1M. Coach Yow's Play 4Kay goal was to one day raise $5M through the February initiative. To her it was simple - 5,000 participants raising $1,000 each totaling to $5M. Last year we raised $650,000, this year we want to reach the $1M milestone.  

The late Kay Yow, former NC State University head women's basketball coach, served as the catalyst for Play 4Kay after her third recurrence of breast cancer in 2006. Yow was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009.

Since 2006, thousands have joined Coach Yow's team in the fight against breast cancer and raised over $1.5 million for the Kay Yow Cancer Fund. The official dates for the 2012 campaign are February 10-20. Register today to do your part in a battle that hits too close to home for us all!

“I have a big vision. I want people to know that the coaches of women’s teams are stepping forward to commit to making a difference. We have coaches who have breast cancer or have been affected by breast cancer, and we will have more in the future. If we push we can make a difference.” --- The late Kay Yow

Every America East school has designated one women's basketball game throughout February as the game to promote breast cancer awareness and to "Play 4Kay". Teams will have fundraising promotions, pink uniforms and apparel, and breast cancer survivors on hand to stress the importance of finding a cure for this disease. For a game on your campus, please see the calendar below.

If you can't make it to one of the Pink Zone games but would still like to show your support or donate money, fans can donate to their favorite team's efforts or make a general donation by visiting the Play 4Kay web site.