The America East Conference announced today Northeast Delta Dental as the first-ever title partner of the America East Baseball Championship. The 2025 Northeast Delta Dental America East Baseball Championship takes place at the University of Maine from May 21-24.
As part of the title partnership, Northeast Delta Dental will activate a Name, Image and Likeness (NIL) campaign with America East student-athletes. The student-athletes will highlight their own mental health journeys and stories during Mental Health Awareness Month in May. The campaign will be promoted on social media as well as at the America East Track & Field Championship hosted by the University of New Hampshire May 3-4 and the Northeast Delta Dental America East Baseball Championship..
“We are really excited to team up with Northeast Delta Dental on this groundbreaking partnership,” said Brad Walker, America East Commissioner. “America East strives to be innovative and forward-thinking and this partnership, which will provide real NIL opportunities for student-athletes, is the perfect opportunity to show that. We hope this is the first of similar partnerships that will directly benefit our student-athletes.”
Throughout the Northeast Delta Dental America East Baseball Championship, Northeast Delta Dental and the America East will also highlight different first responders, service members, emergency workers, and more from the local area. This upholds Northeast Delta Dental’s commitment to community involvement.
“Our core company mission is to advance the oral health of our community,” explained Tom Raffio, President & CEO, Northeast Delta Dental. “Because we know that oral health is a cornerstone of whole-body health, we are strong advocates for programs that support mental and physical wellness. Our sponsorship of the America East Conference is in direct alignment with our values and we are proud to be a partner.”
The broad-based, multifaceted agreement was negotiated by America East’s multimedia rights partner, Van Wagner.
ABOUT NORTHEAST DELTA DENTAL
Northeast Delta Dental is a values-driven company that successfully balances profitability and community involvement, with colleagues working together to create a corporate environment built upon high trust and mutual respect. We are recognized for our expertise in the dental insurance industry, the vibrancy of our participating dentist network, and our strong brand. Learn more about Northeast Delta Dental at https://www.nedelta.com/
ABOUT THE AMERICA EAST
Founded in 1979, the America East Conference is an elite NCAA Division I athletic conference that fosters an environment for student-athletes to become champions. Comprised of academically renowned, like-minded member institutions located in the Northeast region of the United States, America East is committed to broad-based excellence and progressive in its approach to supporting its more than 3,500 student-athletes across 18 sponsored sports. For more information, visit www.AmericaEast.com and follow the America East Conference on its social media channels, @AmericaEast.
- America East Conference – Where Champions Rise -