America East Strengthens Content Sharing Ability, Partners With REELY to Automate Highlights
BOSTON - The America East Conference and REELY announced today a partnership making REELY the official highlight solutions partner of the conference. This partnership, the first collegiate conference partnership for REELY, gives the conference and its member institutions full use of REELY’s platform to create and distribute content from live or archived broadcasts during the 2018-19 academic year.
REELY uses proprietary computer vision and artificial intelligence to automatically detect and create content at 10 times the speed of real time. Highlights are sorted in REELY’s portal to be pushed out across various social media channels or used to automatically create highlight packages.
“We are excited to become the first collegiate conference to partner with REELY and benefit from its cutting-edge technology,” said America East Associate Commissioner for Content Strategy, Sean Tainsh. “REELY’s platform will allow the conference and our schools to provide fans more content and do so faster than humanly possible. We continue to strive for unique ways to enhance the content we are able to offer and this partnership will do that.”
“Our partnership with a forward thinking organization like America East represents the first conference-wide transition to automated highlights and will speed adoption throughout the sports landscape benefitting content providers and fans everywhere,” said REELY CMO and Co-Founder, Ian Stephens.
America East’s member institutions produce over 750 events each year for AmericaEast.TV and The AE of ESPN. AE.TV has been the home of over 3,000 live events produced by the conference’s member institutions and the league’s streaming partners since launching in 2013. ‘The AE on ESPN’ launched in November, 2016 as the home for America East basketball and will feature more than 3,000 games over the next decade.
ABOUT THE AMERICA EAST CONFERENCE
The America East provides its member schools and their athletic programs a platform upon which student-athletes can achieve both collegiate and life success through the promotion and nurturing of athletic excellence, academic achievement and leadership, on and off the field.
ABOUT REELY
From major leagues to the little leagues, REELY’s mission is to transform the sports industry by using computer vision and machine learning AI to automate content generation. The company features a proprietary SaaS platform and an API product that automatically clips, tags and distributes sports highlights in real time. This technology enables content owners to enhance fan engagement and monetize content more efficiently.
– #3Pillars – Building the Complete Student-Athlete –