BOSTON - The America East Conference has finalized a new corporate sponsorship agreement with Under Armour, Inc., all parties announced Tuesday. In accordance with the agreement, Under Armour will serve as an official sponsor of the America East Conference.
"When we prioritized securing more corporate partnerships last year, our focus was to align the America East with recognizable brands that understand and share our core values along with our spirit of innovation and progress,” said America East Commissioner Amy Huchthausen.” Under Armour is renowned for its cutting-edge design, technology and innovation, which makes them a terrific fit and we’re delighted to partner with them. We’d like to thank Shamrock Sports & Entertainment, led by Brian Corcoran, for helping secure this agreement.”
The agreement includes several branding privileges that will complement Under Armour’s marketing campaigns through in-venue presence at America East Championships, including the Men’s Basketball Playoffs and the Women’s Basketball Championship. Those privileges include signage at the championships, online promotion on the official website of America East, www.AmericaEast.com and media units in the conference’s ESPN3 and AmericaEast.TV broadcasts. In addition, Under Armour will be the presenting sponsor of the men’s and women’s basketball all-conference teams and weekly awards.
"Shamrock is pleased to have secured this corporate partnership between Under Armour and America East Conference. This partnership reinforces the shared values of Under Armour and America East Conference towards excellence, achievement and leadership both on and off the field", said Brian Corcoran, President of Shamrock Sports & Entertainment, a strategic sports marketing and sales agency that represents the America East Conference.
America East began working with Shamrock Sports & Entertainment in June of 2014 in an effort to maximize its marketing and revenue potential and create dynamic sponsorship opportunities consistent with the ideals of the America East Conference and its member institutions.
ABOUT THE AMERICA EAST CONFERENCEThe America East Conference provides its members schools and their athletic programs a platform upon which student athletes can achieve both collegiate and life success through the promotion and nurturing of athletic excellence, academic achievement and leadership, on and off the field. Now in its fourth decade of existence, the conference has evolved into one of the most comprehensive Division I conferences in the country and is progressive in its approach to its more than 3,400 student-athletes. America East recognizes champions in each of its 18 sports and consists of members spanning from the Mid-Atlantic to Northeast regions of the United States including: University at Albany, Binghamton University, University of Hartford, University of Maine, UMBC, UMass Lowell, University of New Hampshire, Stony Brook University and University of Vermont.
ABOUT UNDER ARMOUR, INC.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.
ABOUT SHAMROCK SPORTS & ENTERTAINMENT
Shamrock is a privately-owned premier sports and entertainment sales and marketing agency led by former NASCAR and Fenway Sports Group Executive Brian Corcoran. At NASCAR, Corcoran spearheaded business development efforts and landed the largest sports marketing sponsorship in U.S. history with the series entitlement of the NASCAR Nextel Cup Series, reported at $750MM.
Founded in January 2010 and headquartered in Portland, Maine, Shamrock specializes in strategic sponsorship and multi-media sales, naming rights, asset evaluation and development, as well as activation and measurement. Current clients include but are not limited to NASCAR, Professional Bowlers Association, World Series of Poker, Red Bull Air Race, Goulian Aerosports, Portland Pirates, and TD Beach to Beacon.