BOSTON - In America East during the 2015-16 basketball season, #SheRules. The conference unveiled the season-long women's basketball marketing campaign on Monday, less than two weeks from the start of the 2015-16 season. #SheRules embodies what it means to be a women's basketball student-athlete in the America East; excelling on the court, in the classroom and in the community.
#SheRules stands for excellence in everything, both on and off the court, and is intended to tell the story of student-athletes of the league and the impressive feats they accomplish. Here are some ways the hashtag will be utilized:
- #SheRules on the court.
- #SheRules in the classroom.
- #SheRules in the community.
Fans can expect to see video features, as well as a variety of engaging social media content.
Follow along and use the hashtag all season long to describe your favorite America East women's basketball student-athlete.
The campaign kicks off on Monday, November 2, with the #SheRules 3-point contest. Every team will have a student-athlete try to make as many 3-pointers as possible in 20 seconds. Follow the America East on Twitter (@AmericaEast) for more.