America East Launches #SheRules Campaign for Women's Basketball Season

America East Launches #SheRules Campaign for Women's Basketball Season

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BOSTON -  In America East during the 2015-16 basketball season, #SheRules.  The conference unveiled the season-long women's basketball marketing campaign on Monday, less than two weeks from the start of the 2015-16 season. #SheRules embodies what it means to be a women's basketball student-athlete in the America East; excelling on the court, in the classroom and in the community. 

#SheRules stands for excellence in everything, both on and off the court, and is intended to tell the story of student-athletes of the league and the impressive feats they accomplish. Here are some ways the hashtag will be utilized:

  • #SheRules on the court.
  • #SheRules in the classroom.
  • #SheRules in the community.

Fans can expect to see video features, as well as a variety of engaging social media content.

Follow along and use the hashtag all season long to describe your favorite America East women's basketball student-athlete.

The campaign kicks off on Monday, November 2, with the #SheRules 3-point contest. Every team will have a student-athlete try to make as many 3-pointers as possible in 20 seconds. Follow the America East on Twitter (@AmericaEast) for more.