Daily Word: Elliott Making Strides for Binghamton

Daily Word: Elliott Making Strides for Binghamton

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New for the 2011-2012 seasons, the America East Daily Word, a collaboration between AmericaEast.com and AExtra will recap the previous day's games and on goings on our nine campuses and provide links to previews, recaps, features and exclusive coverage.

Binghamton University has a nationally ranked wrestling team, an all-American track athlete, tremendous facilities and heavy community support.

And new director of athletics, Patrick Elliott, plans to use them.

Elliott’s latest efforts to bring business and athletics together prompted a piece in the Press and Sun Bulletin after he spoke to a small gathering of community members.

Elliott answered questions about how Binghamton athletics can brand itself in different markets, about the current state of the athletic department and the men’s basketball team.

“Outside this region, people are still getting to know Binghamton University. Branding is going to be big in terms what we're going to do,” Elliott said in the article. “Understand that we're in it together and we want to try to drive as much business to all the entities as possible.”

Check out the full article by Kevin Stevens.

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